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The Author's Publicity Toolkit
What is it?
You’ve written the book. Now comes the part no one really prepares you for: getting it into the world.
The Author’s Book Publicity Toolkit is designed for writers who want to take initiative around their book’s visibility when professional publicity support isn’t available because of budget, timing, or access.
It is not positioned as a replacement for a publicist. Publicity is a relational business built on trust, experience and long-term media relationships. Instead, this toolkit empowers authors to understand the process, do meaningful work themselves, and become stronger collaborators within the publishing ecosystem.
What’s Included
30 pages of step-by-step guidance
Fill-in worksheets and printable checklists
Pitch email templates
A 6-month launch planner
Campaign tracking tools
Decision guidance on when to seek professional PR
Who This Is For
Debut and emerging authors
Independent and small press writers
Authors without access to a publicist
Writers who want structure and clarity
This is a lifetime toolkit. One purchase and it’s yours to refer to always. Please save your receipt so that you can receive any updated versions with ease in the future.
What is it?
You’ve written the book. Now comes the part no one really prepares you for: getting it into the world.
The Author’s Book Publicity Toolkit is designed for writers who want to take initiative around their book’s visibility when professional publicity support isn’t available because of budget, timing, or access.
It is not positioned as a replacement for a publicist. Publicity is a relational business built on trust, experience and long-term media relationships. Instead, this toolkit empowers authors to understand the process, do meaningful work themselves, and become stronger collaborators within the publishing ecosystem.
What’s Included
30 pages of step-by-step guidance
Fill-in worksheets and printable checklists
Pitch email templates
A 6-month launch planner
Campaign tracking tools
Decision guidance on when to seek professional PR
Who This Is For
Debut and emerging authors
Independent and small press writers
Authors without access to a publicist
Writers who want structure and clarity
This is a lifetime toolkit. One purchase and it’s yours to refer to always. Please save your receipt so that you can receive any updated versions with ease in the future.